The Cruise Vision Award is presented annually by Cruise Newfoundland and Labrador (Cruise NL) to recognize an individual, organization, or business whose leadership, collaboration, and vision have helped shape the future of cruise tourism in Newfoundland and Labrador.
Our cruise industry continues to grow because of people who believe in the power of partnership, community, and thoughtful development. The Cruise Vision Award celebrates those who go above and beyond — strengthening ports and destinations, elevating visitor experiences, and helping position Newfoundland and Labrador as a place cruise lines want to return to year after year.
2026 Cruise Vision Award Recipient
Cruise Newfoundland & Labrador is proud to announce the Town of Red Bay as the recipient of the 2026 Cruise Vision Award.
Located along the Labrador coast, Red Bay has demonstrated exceptional leadership in welcoming cruise visitors while preserving and celebrating its globally significant heritage.
Home to the Red Bay Basque Whaling Station National Historic Site — a UNESCO World Heritage Site — the community has embraced cruise tourism in a way that is thoughtful, sustainable, and rooted in authenticity.
Red Bay exemplifies what this award represents:
- Strong community collaboration
- Protection and celebration of cultural heritage
- Meaningful visitor experiences
- Strategic, sustainable growth in cruise tourism
Through coordinated local partnerships and a commitment to readiness, the Town of Red Bay continues to elevate Labrador’s presence within the global cruise marketplace.
Past Cruise Vision Award Recipients
2025 Rob Thomas, Owner & Operator of SaltBox & Everoutdoor Adventures
2024 Jackie Chow, Corner Brook Port Corporation
2023 Dennis O’Keefe
2022 Ann Simmons, Wildland Tours
2021 Anita Rich
2020 Adventure Canada
2019 The Local Service District of Francois
2018 Dave Snow, Wildland Tours
2017 Ashley Dicker
2016 Dr. Latonia Hartery
2015 Corner Brook Port Corporation
2014 Adventure Canada
2012 Jean Pierre Andrieux, Saint Pierre & Miquelon
2011 Labrador Straits Cruise Committee
2010 Andy Wells
2009 Holland America Line
2008 Dave Snow, Wildland Tours
2007 Adventure Canada
2006 Paul Johnson
2005 Pat Pye